AUSL Partners With ReBokeh Vision Technologies in World-First Pro Sports Accessibility Deal

CHICAGO — The Athletes Unlimited Softball League announced a partnership with ReBokeh Vision Technologies on April 8, 2026, becoming the first professional sports organization in the world to make assistive vision technology a standard part of the live fan experience. The agreement grants every fan free, unlimited access to the ReBokeh mobile application at all AUSL games starting with the June 9 season opener.

The app is designed for the roughly 90 percent of blind and low-vision individuals who retain some functional sight. Rather than substituting for vision the way traditional audio-description services do, ReBokeh uses a smartphone’s camera with real-time adjustable filters — contrast, color hue, lighting, and zoom — to amplify what users can already see.

What ReBokeh Does

ReBokeh was founded in 2019 by Rebecca Rosenberg, a low-vision entrepreneur who built the platform to close a gap she had experienced firsthand: most people with vision impairments have meaningful residual sight, but assistive technology for live events had historically focused on full-blindness accommodations. The app runs on any standard iOS or Android device and requires no specialized hardware. Users adjust filter settings to their personal vision profile, then point the phone at whatever they need to see more clearly — a menu, a sign, a scoreboard, or live action on the field.

How It Works at AUSL Games

Every AUSL venue will offer free, unlimited ReBokeh access beginning June 9, with no medical documentation, registration, or separate ticket required. Fans can use the app to read concession menus and merchandise signage, follow scoreboards and game displays, navigate wayfinding and section markers inside the stadium, and track plays on the field. The league has framed the rollout as accessibility by default rather than accommodation — a deliberate contrast to structures that treat disability access as a separate category gated by extra steps.

Neither the league nor ReBokeh has disclosed financial terms or partnership length. What is clear from the announcement is that access will be universal and free at every game: there is no tiered feature set and no premium ticket requirement.

Why It Matters

Professional sports accessibility has historically centered on ADA-driven physical infrastructure — wheelchair seating, captioning, companion seats — and on audio description for fully blind fans. Vision accessibility for the low-vision majority has received less structural attention. By integrating ReBokeh into the standard live experience across all six franchises, the AUSL is positioning itself as a league willing to treat accessibility as a brand differentiator rather than a compliance line item. Commissioner Kim Ng has publicly emphasized building the AUSL around underserved fans and communities, and the ReBokeh partnership extends that framing to disability inclusion.

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